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Friday 29 April 2016

Can we have a Grand Goal for all Communication?


Consider the following two instances.
  1. He didn't sleep quite well. Why? He made a very brief yet absolutely unnecessary angry remark some time before going to bed.
  2. The organization made an official statement, in the form of a press release. But it had no impact; it interested neither ordinary citizens nor the media.
What's common here? Both of these point to people acting without a deep awareness and appreciation of the goals of communication. Yes, as in most projects in life, communication too should start with the why.

Let's hence explore this question.

Can we have a Grand Goal for all the Communication we do in our lives?
I ask this because I believe that if we are able to identify such a goal, it would necessarily be inspiring. It would guide all our communication projects and would enable us to be better and better at communication. In both our personal and professional lives.

The Grand Goal of All Communication

My reflection has given me the following answer:



Yes, to become one, stay one and be one. Can this be a grand aspirational goal for all our communication?

I think yes. We communicate to increase the degree of oneness in our thought, words, values, beliefs, perceptions and action. To increase shared understanding, experience, aspirations and dreams. 

What's New

Well, the objective of this post is not to say that one of the goals of communication is to increase degree of oneness. It is rather to propose that this could be a common overarching goal for all the communication we do in our lives. A goal which could form the foundation, origin and guidepost for the specific goals of each situation.

For professional communicators

Especially for communication professionals, this poses the following questions: 

Identification of communication needs: 
Do we look at lack of oneness as a communication opportunity?

Formulation of communication goals:
Do we consciously seek to increase oneness through our communication?

Design and delivery of communication experiences:
What design principles and delivery mechanisms need to be adopted to increase oneness in the communication experience?

Evaluation of communication:
Do we evaluate our communication for the degree to which it contributes to the oneness among the stakeholders involved?

Communication is Holy

This also highlights to me the deeply spiritual nature of all communication. Of the task, responsibility, practice and mission of communication.

TO BE ONE! 

And that is also why communication, and this post too, is incomplete - never complete, ever a journey.

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